Privacy Policy

Version 2.1 · Last updated: 7 October 2026

This policy explains what personal data we process through our internal analytics platform, the Al Jameel Sales app and our messaging assistant, why we process it, who can see it, how long we keep it, and how to contact us about it.

01Who we are

The data described here is controlled by AL JAMEEL FOR TRADE AND MANUFACTURING FOOD (L.L.C.), trading as Al Jameel International Egypt.

Registered name
AL JAMEEL FOR TRADE AND MANUFACTURING FOOD (L.L.C.)
Headquarters
Apt 11, Third Floor, Bldg 5, Al Gawhara Buildings, Block 18030, Nagib Mahfouz St., Ninth District, Obour City, Egypt
E-mail
egypt@aljameelfood.com
Telephone
+20 10 7000 0553

02Scope

This policy covers the company's internal analytics platform, the Al Jameel Sales phone app and our business messaging assistant. It applies to our employees and to our customers' business contacts.

These are internal business tools, not consumer products. There is no public sign-up: accounts are created by the company for its own employees.

03Data we collect

CategoryExamplesSource
AccountName, work e-mail, role, mobile numberCompany / employee
Sign-in and securitySign-in activity, registered devices, record of administrative actionsAutomatic
Live locationCoordinates, accuracy, speed and time — during working hours onlyRepresentative's phone
Check-in pointsThe representative's position when a customer visit is recordedRepresentative's phone
Shop locationsA customer's business location, saved at the first visit (not part of the representative's own location history)Representative's phone
PhotosPhotos for a visit, a return or a payment claimRepresentative's phone
Business recordsOrders, visits, promises, notes, invoices, customer detailsEmployee / company files
Device informationDevice identifier, model, operating system, app version, notification tokenRepresentative's phone
Usage and crashesApp and screen opens; crash reports (what went wrong, on which screen, in which app version), kept with the account they came from for 1 year so a fault can be traced and fixed, with e-mail addresses and phone numbers removed from the error textAutomatic
Web errorsThe error message, where it happened in the page code, and the page path with numbers and identifiers removed; no name, no account, no IP address, no cookiesAutomatic
Consent recordAcceptance of the location terms, their text and timeEmployee
AI assistant and messagesQuestions and answers; WhatsApp messages and voice notes from registered employees, and the daily summary we send them when it is switched onEmployee

04Why we use it

PurposeBasis
Running sales, orders, returns, collections and reportingPerformance of the employment relationship and of customer contracts
Field supervision, representatives' safety and confirming the visits assigned to them (location)Employer's legitimate interest, with the representative's recorded consent
Verifying returns and payment claims with photosLegitimate interest
Security and audit: access control and a record of administrative actionsLegal obligation and legitimate interest
Notifications, keeping the apps working, fixing faults and supportLegitimate interest and performance of the relationship

We do not sell personal data, we do not share it for advertising, and we do not use it to train AI models.

05Live location in detail

Live location is the most sensitive part of the app, so it is set out in full:

  • When: location is recorded only during the representative's own scheduled working hours, never outside them — apart from the single point the representative records when checking in at a customer.
  • How often: about every 2 minutes or every 100 metres, whichever comes first; readings taken offline are sent when the connection returns.
  • Why: for representatives' safety and to confirm the visits assigned to them. We use it for nothing else.
  • Who sees it: the representative's approver (direct manager), the company's CCO (chief commercial officer), the company's CEO and the platform administrator. No one else.
  • How long: the location trail is kept for 90 days and then deleted automatically.
  • Requirement: agreeing to the location terms and keeping location on are required to use the app during working hours, because the purpose is safety and verifying visits. The agreement is recorded with its text and time.
  • Stopping it: you can switch location off at any time in the phone's own settings and recording stops at once; the app then cannot be used during working hours until it is back on, and your approver sees that location is off.
  • Company switch-off: the platform administrator can switch location sharing off for everyone, or pause it for one representative; recording stops while it is off and location is not required during that time.
  • Withdrawing: you can withdraw your agreement at any time from the working-hours screen in the app. The withdrawal is recorded alongside the earlier agreement, and the app cannot be used during working hours while the agreement is withdrawn.
  • We do not track calls, messages or a representative's own photos.

06How long we keep it

DataKept for
Live location trail90 days
Check-in points1 year
Place names on the team map (when enabled)30 days
Photos2 years
App usage events1 year
Crash reports1 year
Notifications30 days
WhatsApp daily-summary delivery record30 days
Web errors30 days from the last occurrence
Business records, shop locations and visit recordsAs long as accounting and tax law require
Account and security recordsWhile the account exists, and afterwards where needed for security review
Record of agreement to the location termsKept permanently as evidence of consent

07Who can see it

Access is limited by role. A representative sees their own data; an approver sees their team's; authorised management sees what its role needs; finance staff see the payment-claim photos they verify. We give no one else access.

08Service providers

We use service providers who process data on our behalf and on our instructions only, solely to deliver their service to us, and who are bound to protect it to the same standard as this policy.

RoleProviderWhat it processesLocation
Hosting, database and storageSupabaseUser accounts, business records, location and photosEuropean Union
Web hostingVercelServing the website and web applicationEuropean Union
AI analysisAnthropicAssistant questions and the data needed to answer themUnited States
Business messagingMeta (WhatsApp Business)Registered employees' messages to the assistant and its replies, and the daily summary sent to themUnited States / European Union
Voice notesElevenLabsSpeech-to-text and text-to-speech for the assistantUnited States
E-mail deliveryResendE-mail address and the content of account e-mailsUnited States
Push notificationsExpo · Google FCM · Apple APNsNotification token and the notification textUnited States
Maps (when enabled)Google Maps PlatformDisplaying maps and place namesUnited States / European Union
Crash reporting (used only when enabled)SentryCrash reports from the phone appUnited States / European Union

09Transfers outside Egypt

Some of these providers operate outside Egypt, in the European Union and the United States. We protect the data with contractual commitments to equivalent protection, and send a provider only what its service needs.

10Your rights

You may ask to see, correct or delete your personal data, object to its processing, withdraw your consent, and complain to Egypt's Personal Data Protection Centre.

To use a right, write to egypt@aljameelfood.com and we will answer within 14 days. For deletion, see the next section.

11Account deletion

You can ask for your account to be deleted in the app — More, Settings, Privacy, «Request account deletion» — or on the dedicated web page. What is deleted and what is kept is set out at the account deletion page.

12Children

The app and platform are for adult employees only. We do not knowingly collect data from anyone under 18.

13Security

Data is encrypted in transit, access is restricted by role and protected by sign-in, and administrative actions are logged. If a breach affects your data we will notify the authority and the people affected as the law requires.

14Changes to this policy

We change this policy when what we collect or how we use it changes, and update the version and date above. If the location terms change, we ask for your agreement again in the app.

Version history

  • 2.1 · 7 October 2026 — Two corrections: crash reports are kept with the account they came from for 1 year, with e-mail addresses and phone numbers removed from the error text; and «battery level» was removed from the location data, because it is never sent.
  • 2.0 · 5 October 2026 — Full rewrite: Arabic and English, live location during working hours, the processors table, retention, your rights and account deletion.
  • 1.1 · 1 October 2026 — Plainer wording and stated retention periods.
  • 1.0 · 25 September 2026 — First published version.

15Contact

Questions about this policy or about data we hold about you: egypt@aljameelfood.com